In the Design Phase Plush Creative uses industry research, the insight you provided during the Discover Phase, and of course our passion for design to present concepts for your review. Conversation and collaboration are a large part of this phase to ensure your satisfaction with the direction of the project. In addition to working toward the final concept for your creative project, we will also look at:
- Is the organization and presentation of content suited toward your target audience?
- How does this design fare when compared to the competition in your marketplace?
- Are you satisfied with the ‘look-and-feel’ of concepts presented?
This stage is important because it ensures that we are on the same page, eliminating re-work. After collecting the feedback from this session it is now time to execute in the Develop Phase.
Project Methodology > Discover > Design > Develop > Deploy |